The Rise of People-Based-Marketing (PBM):

People-Based-Marketing-the idea that people, not cookies-should be the center of all marketing planning. With the approach to expand customer life time value in a hyper digital world, advertisers are opting for more personal interactions with known individuals. In order to plan for people, marketers need to focus on where people are spending more time, what their needs are, what they are scouting for. So far the results with people based marketing are quite impressive; 75% advertisers describe their first-party target results as expected, 65% advertisers experience higher conversions rates, 65% advertisers report improved click through rates. 


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