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Showing posts from June, 2018

Yoga: A Way of Living

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Why yoga? The ancient form of attaining physical health, inner peace and spiritual harmony, finds even more relevance at present day. Yoga means the union of mind, soul and body. It’s one single effective way to discipline your entire being, thereby, your health flourishes and mind remains calm. Today, ‘Fast and Furious’ is the new age phenomenon which is engulfing entire planet earth quite mercilessly; deadlines are what dominate our everyday life, fiercely contaminated by modern gadgets and gizmos. From a LKG kiddo to a life veteran, we are all running after something. But in this frantic horrendous race to be at the top, what is left behind, our HEALTH!! We are easily grappled by diseases and infections as our immune system is savagely damaged. Not only our body, our mind is now way more insecure, frustrated and depressed at times. Yoga, the century-old form of exercise, practiced by our sages and sadhus, boosts blood circulations, improves respiratory and vitality, increases muscl…

How to Create User-friendly Digital Marketing Ads:

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Ads are relevant only when they interest people. With traditional advertising campaigns, it was difficult to determine the target audience, hence a chunk of money used to go down drains. But digital marketing focuses only on target audience with razor-sharp technical tools, that’s why digital marketing ads are worth an investment. Digital advertising gives ample opportunity to the marketers to be present at the right place, in right time with relevant, catchy, crisp and informative contents. Now it’s rather easier, better and smarter to get on the right ad page in blink of an eye. Here is a guide how to create more unique, prompt, attention-worthy digital marketing ads:
Text Ads: As the name goes, text ads are the most compelling ads to draw people’s attention. With basic knowledge of word limits, keywords matches, research of subject, simple yet catchy language, and good distinctive text content is ready. These are descriptive in nature running on websites, search engines etc.
Banner …

4 Social Media Myths DEBUNKED:

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Social media is powerhouse in building communication and marketing; ever since its birth, the whole world has literally shrunk into a small space. With strategic and well-planned manoeuvre; regular update, unique crisp content, engaging communities; social media can work like miracle for businesses, brands, entrepreneurs.
Consistency and well-organized planning is something that brings success. Unrealistic, overly expectations will result in poor outcome. Hence, businesses need to do their research based on concrete data, statistics and expert reports. Over the years, what has been seen is that much of wrong beliefs about social media has caused brands and businesses hefty prize. So, some common myths about the communication marvel need to be exposed:
Social media promotion is independent: This is so wrong!! If you keep your social media marketing separate from the brand strategy, your marketing will lose consistency. The overall marketing will lose the momentum, keep social media conte…

Why without PR, your Content Marketing is INCOMPLETE:

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Content marketing is one single most effectively predominant way to grow a brand and engage audience. Orderly systematic content update enriches brand reachability and accessibility; building relation between brand or business and its audience much stronger and better. To reinforce this, latest content marketing research reports that 90% B2B marketers practice content promotion, which indicates it’s worth a budget. But, there are people, who are prospective consumers, take interests in your brand or services, but can’t follow content upgradation in the absence of concrete PR. Since many companies separate their content marketing strategies from PR (Public Relation); which could be rather fatal for the brand as its contents go completely unnoticed.
If still you are not convinced, here are reasons why you must have solid PR to promote contents:
PR and content marketing go hand-in-hand: A good grasp over PR brings your brand to the centre stage. You reach out to new audience, expand brand…