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Showing posts from July, 2018

Why not SPORTS? :

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It’s a moment of glory, when Hima Das, the 18 year old sprinter from Assam, scripted history by becoming the first Indian to win gold at World Jr Athletics Championship. A rising star as the face of young Indian sports, Hima clinched the top spot in women’s 400m race in IAAF World Under-20 Athletics Championships, triggering wave of wild celebrations across the country. Time and again it’s being proven by our exceptionally gifted athletes that the flag of India can be proudly hoisted at the international sports arena, provided they are offered right platform with stellar infrastructure and fitting opportunities. But why only athletes, benefits of sports is a for all..
The moot question: Why we are struggling to produce world class athletes even after so many decades. It’s our lifestyle, gone are the days when young boys and girls used to be active on fields, in any form of sports. We know how our fathers, uncles, older cousins used to play football, cricked, basket ball during their sc…

RATHA YATRA: A MESSAGE TO ALL

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Once again, it’s time to deck up the small wooden ratha with flowers, fresh leaves, decorative items as Lord Jagannath along with his siblings Lord Balaram and Goddess Subhadra comes out of his temple abode. During the grand monsoon festival, Jagannath stays at Gundhicha Temple, a shrine built by a fervent believer. Ratha Yatra is celebrated in parts of India, but the Puri Ratha Yatra celebration stands apart for its mass participation, religious fervor, legends associated with it, leading to massive size and scale. Like all celebrations, Ratha Yatra has major cultural significance; according to religious scriptures, Ratha Yatra is the meditation to bring Krishna back into our hearts. Thus by making our hearts home of God, we get rid of lust, envy, arrogance, greed, anger, jealousy; our mind, body and soul become pure, unblemished. Hence, the purpose of this spiritual journey is to clean our mind to cultivate the character of charity, humility, love, respect, compassion to all beings.…

Advertising Industry in India; What you want to know

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In the world of advertising, Asia pacific is the second largest market. According to the latest market expert reports, advertising spending in Asiatic region which reached around 160 billion US dollars in 2015, is about to swell up to 235 billion US dollars by 2020. The vast advertising growth is chiefly driven by China, world’s second largest AD market and India, the fastest growing advertising market in Asia. Advertising market in India is estimated to increase by 2.85 billion US dollars between 2015-2018 which is world’s fifth largest growth in advertising expenditure. Among the fast growing industries are automobile, e-commerce, and consumer goods. But while latching onto the market prospects, one thing advertisers must keep in mind, the promotional ads must be genuine, truthful and factual to get the maximum leads.