Advertising Industry in India; What you want to know



In the world of advertising, Asia pacific is the second largest market. According to the latest market expert reports, advertising spending in Asiatic region which reached around 160 billion US dollars in 2015, is about to swell up to 235 billion US dollars by 2020. The vast advertising growth is chiefly driven by China, world’s second largest AD market and India, the fastest growing advertising market in Asia. Advertising market in India is estimated to increase by 2.85 billion US dollars between 2015-2018 which is world’s fifth largest growth in advertising expenditure. Among the fast growing industries are automobile, e-commerce, and consumer goods. But while latching onto the market prospects, one thing advertisers must keep in mind, the promotional ads must be genuine, truthful and factual to get the maximum leads. 



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